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Decisão Sistemas
Decisão Sistemas
Brand identity and product launch campaign
An updated visual identity to accompany a company’s SaaS as it joins the web ecosystem.
An updated visual identity to accompany a company’s SaaS as it joins the web ecosystem.
The challenge was to launch APPSEC, the new web version of a traditional financial software, and make a break from its obsolete, pre-2010 visual language. It wasn’t just about modernization, but to also visually communicate the software’s complex, modular architecture as a cohesive, efficient, and modern system.
The challenge was to launch APPSEC, the new web version of a traditional financial software, and make a break from its obsolete, pre-2010 visual language. It wasn’t just about modernization, but to also visually communicate the software’s complex, modular architecture as a cohesive, efficient, and modern system.
The challenge was to launch APPSEC, the new web version of a traditional financial software, and make a break from its obsolete, pre-2010 visual language. It wasn’t just about modernization, but to also visually communicate the software’s complex, modular architecture as a cohesive, efficient, and modern system.
The goal was designing a complete visual system that would convey both technology and trust. This system needed to be flexible enough to fuel a multi-phase launch campaign, from the initial teaser to educational content, across the entire customer journey, including paid media, a conversion-focused landing page, and email marketing.
The goal was designing a complete visual system that would convey both technology and trust. This system needed to be flexible enough to fuel a multi-phase launch campaign, from the initial teaser to educational content, across the entire customer journey, including paid media, a conversion-focused landing page, and email marketing.
I developed a visual identity system for the APPSEC launch inspired by Bento Grids, but the core concept was a "progressive reveal”. The 3-phase campaign would introduce the Bento Grid elements incrementally, visually guiding the audience through the launch.
I developed a visual identity system for the APPSEC launch inspired by Bento Grids, but the core concept was a "progressive reveal”. The 3-phase campaign would introduce the Bento Grid elements incrementally, visually guiding the audience through the launch.
By refining and expanding the product’s core orange palette and adding a new iconographic system, I designed a campaign where the grid "built itself", from minimal cells in the teaser to a full, confident grid at launch. This modular system rolled out cohesively from the ads to the landing page, positioning APPSEC as a reliable and organized solution for the securitization market
By refining and expanding the product’s core orange palette and adding a new iconographic system, I designed a campaign where the grid "built itself", from minimal cells in the teaser to a full, confident grid at launch. This modular system rolled out cohesively from the ads to the landing page, positioning APPSEC as a reliable and organized solution for the securitization market
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