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WiseOffices
WiseOffices
Brand identity expansion and application
Expanding the identity of a startup from its raw brand assets to a complete and comprehensive package of deliverables.
An updated visual identity to accompany a company’s SaaS as it joins the web ecosystem.
Expanding the identity of a startup from its raw brand assets to a complete and comprehensive package of deliverables.
The challenge was to improve the visual language of a 2-year-old, up and coming startup whose brand presence was visually inconsistent and failing to match the quality of its software. They had static assets but no guidelines or structure, resulting in a chaotic and unprofessional digital footprint.
The challenge was to improve the visual language of a 2-year-old, up and coming startup whose brand presence was visually inconsistent and failing to match the quality of its software. They had static assets but no guidelines or structure, resulting in a chaotic and unprofessional digital footprint.
The challenge was to improve the visual language of a 2-year-old, up and coming startup whose brand presence was visually inconsistent and failing to match the quality of its software. They had static assets but no guidelines or structure, resulting in a chaotic and unprofessional digital footprint.
The goal for our team was to expand their existing identity into a comprehensive visual system. My role was to execute this new strategy by collaborating on the Key Visual and social media templates , while taking the lead on designing the email marketing templates and ebook layouts.
The goal for our team was to expand their existing identity into a comprehensive visual system. My role was to execute this new strategy by collaborating on the Key Visual and social media templates , while taking the lead on designing the email marketing templates and ebook layouts.
As a team, we created a "humanized tech" system that controlled the playful elements with a strong professional foundation, using expansive white space, strict typography, and a clear grid.
As a team, we created a "humanized tech" system that controlled the playful elements with a strong professional foundation, using expansive white space, strict typography, and a clear grid.
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