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Brand identity and product launch campaign
The School of Architecture and Design's website was a presented critical issues. 86% of students reported difficulty finding essential information, forcing them to resort to informal means, like student group chats. The chaotic and confusing usability experience failed to meet the community's needs.
My goal was a pragmatic, research-driven redesign, instead of a creative rebrand. I needed to fix the core usability problems by diagnosing the user frustrations, designing a new logical Information Architecture, and building a consistent, accessible UI Kit.
I designed a new visual system derived directly from the school's modernist logo and heritage, intentionally adopting a monochromatic palette, and expanding the institutional red into a versatile system to create a clear visual hierarchy.
The new design was validated with a functional beta that proved its success. User satisfaction with the visual design skyrocketed from 49% negative to 91% positive, and functionality ratings jumped from 41% negative to 88% positive .
