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Alkasoft
Brand identity design and application
A refreshed brand identity to mark the release of the newest version of a legal management software, across all of its digital touchpoints.
A refreshed brand identity to mark the release of the newest version of a legal management software, across all of its digital touchpoints.
The challenge was twofold: First, how to refresh the visual identity of a 30-year-old software company to signal innovation for a major product launch. Second, how to solve a growing brand clarity issue where the product (Lawyer Eleven) was overshadowing its parent company (Alkasoft).
The challenge was twofold: First, how to refresh the visual identity of a 30-year-old software company to signal innovation for a major product launch. Second, how to solve a growing brand clarity issue where the product (Lawyer Eleven) was overshadowing its parent company (Alkasoft).
The challenge was twofold: First, how to refresh the visual identity of a 30-year-old software company to signal innovation for a major product launch. Second, how to solve a growing brand clarity issue where the product (Lawyer Eleven) was overshadowing its parent company (Alkasoft).
The goal was to develop a flexible visual system that could empower both brands with distinct voices while retaining core brand assets to maintain equity. One communicating trust and experience, the other energy and innovation.
The goal was to develop a flexible visual system that could empower both brands with distinct voices while retaining core brand assets to maintain equity. One communicating trust and experience, the other energy and innovation.
I developed an expanded visual identity system that strategically separated the communication of the corporate brand (Alkasoft) from the product brand (Lawyer Eleven).
I developed an expanded visual identity system that strategically separated the communication of the corporate brand (Alkasoft) from the product brand (Lawyer Eleven).
I introduced new graphics, patterns, and a standardized icon system to bring lightness and dynamism. The result is a flexible identity that unfolds consistently across all digital touchpoints, from paid ad creatives to content such as ebooks and landing pages, positioning Alkasoft as a brand that perfectly balances tradition and the cutting edge.
I introduced new graphics, patterns, and a standardized icon system to bring lightness and dynamism. The result is a flexible identity that unfolds consistently across all digital touchpoints, from paid ad creatives to content such as ebooks and landing pages, positioning Alkasoft as a brand that perfectly balances tradition and the cutting edge.
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