Alkasoft

Story

Alkasoft

Brand identity design and application

A refreshed brand identity to mark the release of the newest version of a legal management software, across all of its digital touchpoints.
A refreshed brand identity to mark the release of the newest version of a legal management software, across all of its digital touchpoints.

With over 30 years of experience, Alkasoft is a respected player in Brazil’s legal tech market. Their flagship product, Lawyer Eleven, is a comprehensive management software for law firms, providing a robust, all-in-one solution for everything from financial controls to case scheduling.

In 2025, Alkasoft was preparing to launch the "New Era" of Lawyer Eleven: a significant software overhaul. While the existing brand identity was well-established and professional, it had been in use for several years and had become stagnant. The visual language was no longer capturing the forward momentum of the product.

The brand needed a strategic refresh and required a breath of fresh air to signal this new chapter of innovation and to solve a growing issue of brand clarity.

Core objectives:

  • Evolve the existing identity to signal the product's capabilities and contemporary relevance.

  • Address the fact that the product’s identity (Lawyer Eleven) had begun to overshadow the parent company’s identity (Alkasoft).

  • Expand the visual toolkit to give the marketing team more versatility for digital campaigns.

  • Achieve this refresh while retaining the core logo, color palette, and typography to maintain brand equity.

Building a Language of Modern Efficiency

To bring this dual-brand strategy to life, I developed a hybrid visual system.  It was built on a shared foundation to maintain cohesion, while introducing unique assets to give each brand a distinct and compelling personality.

The foundational system

This core layer ensured that both brands would always feel part of the same ecosystem, creating a consistent and predictable experience.

  • Core components: Structural elements like box styles, card layouts, and gradient applications were standardized. This created a consistent visual language, ensuring a customer would feel a sense of familiarity whether interacting with the corporate parent or the product.

  • Iconography: Google’s Material Design Icon library was adopted to ensure seamless visual harmony with other core brand elements, particularly the typography.

Brand-specific assets

This is where I gave each brand its unique character, with specific rules and exclusive visual assets.

ALKASOFT: SOPHISTICATION AND TRUST

This core layer ensured that both brands would always feel part of the same ecosystem, creating a consistent and predictable experience.

  • Expanded color palette: While maintaining the core red and black, the red palette was expanded with more nuanced auxiliary tones (wine, deep burgundy, and lighter tints). This allowed for more sophisticated and subtle gradient applications, adding depth without sacrificing the brand’s serious tone.

  • Subtle wave patterns: Free-flowing wave patterns were introduced. Used subtly behind imagery or as textures, they visually communicate adaptability and organic growth, signaling that the 30-year-old company remains adaptable and is constantly evolving.

  • Content focus: The visual language prioritizes a balanced use of powerful imagery alongside clear text, reinforcing a tone of established expertise and clear communication.

LAWYER ELEVEN: ENERGY AND IMPACT

For the product brand, the visual language was designed to be expressive, energetic, and tech-forward.

  • Bold background graphics: A set of versatile, full-background graphics using the product’s navy blue and teal colors was created. These graphics feature bold gradient meshes with subtle color shifts, creating a visual metaphor for the product itself: robustness and its comprehensive feature set, combined with the organic flexibility to adapt to user needs.

  • High-impact application: These graphics are designed to be hero elements. They are powerful enough to carry an entire social media campaign or landing page section on their own, immediately capturing attention and communicating innovation.

  • Content focus:

  • The visual system for Lawyer Eleven favors bold, typography-driven layouts. This “all-text” approach allows the product’s message and value propositions to be delivered with confidence and clarity, minimizing the use of photography to maintain a sharp, tech-focused aesthetic.

Impact and project takeaways

The revitalized visual identity was rolled out to coincide with the launch of the “New Era of Lawyer Eleven”. 

While quantitative marketing data is proprietary, the project achieved several key qualitative outcomes:

  • The new system provided a cohesive and energetic visual backbone for all launch-related activities, from social media teasers to detailed landing pages.

  • The clear distinction between the Alkasoft and Lawyer Eleven identities gave the team a more robust and flexible toolkit to create targeted, effective communications.

  • The new identity successfully positioned Alkasoft as a company that respects its history while boldly investing in the future, resolving the core tension of the initial brief.

  • From the first ad a potential customer sees to the ebook they download, the brand experience is now consistent, professional, and modern.

Personal takeaway

This project reinforced the principle that visual identity is not merely about aesthetics, it's about strategic communication. By addressing the underlying brand architecture problem, I was able to create a design solution that was visually rich, intelligent, functional, and aligned with the company's business goals.

NEXT PROJECT

Decisão Sistemas

Brand identity and product launch campaign

An updated visual identity to accompany a company’s SaaS as it joins the web ecosystem.

NEXT PROJECT

Decisão Sistemas

Brand identity and product launch campaign

An updated visual identity to accompany a company’s SaaS as it joins the web ecosystem.

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